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Crown Towers Sets The Standard For Hotel Luxury

Exterior view of Crown Towers Melbourne and city at night

Crown Towers has today again been awarded a global gold standard by the prestigious Forbes Travel Guide for its Perth and Melbourne properties – marking it as the only hotel group in Australia to win the award for multiple hotels – firmly establishing the brand as leaders in the luxury hotel accommodation market across Australia.

Awarded to only a handful an elite group of hotels around the world every year, this year’s award marks the fifth consecutive year for Crown Towers Melbourne and the second consecutive year for Crown Towers Perth. 

Forbes Travel Guide is the only global rating system for luxury hotels and comprises almost 900 stringent standards, over 75% of which are related to service delivery. Great lengths are taken to record guest’s preferences to create a seamless experience — with Forbes Travel Guide inspectors having stayed anonymously for two nights and three days at each hotel to evaluate every detail of the visit. 

Chief Executive Officer of Crown Sydney and Crown Hotels, Peter Crinis said he is proud to again see Crown Towers recognised by the global authority in luxury hospitality. 

“We are honoured to see our properties in both Melbourne and Perth awarded the coveted Forbes Travel Guide Five-Star award. These hotels are designed to bring a world-class standard of luxury which is not just simply about having a great asset, but about the understated, intuitive world-class customer service that embodies a true luxury experience. We dedicate a lot of time investing in our employees and into our training programs – and I like to think we are setting a new benchmark for the industry as a whole. These are local hotels that compete with the best in the world – and that’s something we are truly proud of.”

Forbes Travel Guide Executive Vice President of Standards and Ratings, Amanda Frasier says it is an exceptional achievement for both properties to have consistently met hundreds of objective standards criteria, the most stringent requirements in the hospitality industry, to be awarded the Five-Star rating. 

“What is truly incredible about these properties achieving a Forbes Travel Guide Five-Star rating is the people who deliver this first-class service - hundreds of employees trained in every aspect of the customer experience to not only meet the standards but exceed customer expectation,” Ms Frasier said. “Yes, you need a world-class luxurious asset to begin with – but service and experience comes down to people and impeccable training. It’s the attention to detail behind the scenes that you don’t see that elevate these properties to this level.”

Established in Melbourne over 25 years ago, Crown Towers has grown to become one of Australia’s leading hotel brands, with properties across Melbourne, Perth and most recently in Sydney. 

In 2016, Crown Towers Perth was opened, setting a new benchmark for luxury accommodation in Perth and Western Australia. In December 2020, Crown Towers Sydney opened after four years of construction, and now offers unparalleled luxury accommodation in Sydney. With perfectly framed views of Sydney’s skyline, each room’s décor is designed to provide a sophisticated, modern backdrop that captures the essence of the hotel’s unique harbourside setting. 

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