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Setting New Standards For Luxury Hotels


Forbes Travel Guide is the global authority of five-star service and is the only independent, international rating system for luxury hotels.

Crown Towers Melbourne has earned two prestigious Forbes Travel Guide accolades for its commitment to luxury and guest safety.


A new standard in luxury

Crown Towers Melbourne has cemented itself as the leader of luxury tourism in Australia as one of only three Australian hotels to receive the Forbes 5 Star Rating. The hotel proudly retains its status as Victoria’s only Forbes 5 Star hotel for five consecutive years.

To attain this prestigious award, the hotel is scored against up to 900 objective standards. These standards are the most stringent in the hospitality industry with Forbes Travel Guide inspectors staying anonymously for two nights and three days at each hotel to evaluate every detail of the visit. Only the best properties in the world earn the coveted Forbes Travel Guide Five Star award, so guests can be confidently assured that they will enjoy a flawless hotel experience.

An understated, timeless delivery of luxury is at the heart of the hotel’s philosophy. Crown Towers Melbourne is unparalleled in every way, and renowned for superior service and guest experience.

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A new standard in guest safety

Crown Towers Melbourne is the first hotel in Australia to receive the Sharecare Health Security VERIFIED® verification with Forbes Travel Guide.

Announced by Forbes Travel Guide and Sharecare, this award means Crown Towers joins hotels globally to comply with more than 360 expert validated standards.

Developed in response to COVID-19, this new verification is designed to enable hotels to amplify existing safety protocols and comply with expert-validated best practices internationally. Going beyond basic facility standards, it requires hotels to verify their health protocols on an ongoing basis by confirming compliance with an extensive set of standards.

This verification is a critical enabler in supporting Crown Towers in continuing to deliver an exemplary level of service whilst providing guests with an additional sense of security and confidence.